THE PROOF IS IN THE WORK
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![Lainston House Hotel]()
EXCLUSIVE COLLECTION: BRAND STRATEGY & POSITIONING
Independent hotel group, Exclusive Collection, needed to define their master brand and personality alongside those of the properties within the group. Work included several workshops and stakeholder interviews, revising brand values, defining positioning for each hotel and sub-brands, revised tone of voice, copywriting, image guidelines and key messaging frameworks as well as project managing the creation of updated Brand Books and marketing templates.
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![ACORN CAPITAL ADVISERS BRAND REFRESH]()
acorn capital advisers: brand strategy & guidelines refresh
Acorn Capital Advisers required a brand refresh and to align all the partners on a central purpose and brand positioning. Work included an immersive workshop, strategic development and updated brand guidelines, alongside ongoing marketing consultancy.
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![Ridgeview vineyard]()
ridgeview: experiential
Ridgeview wanted to capitalise on a post-COVID opportunity to offer outdoor hospitality into the winter months. Work included design, project management and launch of the Ridgeview Winter Wine Garden, a luxury tipi adjacent to the vines, including interior design & staging, signage, staff uniforms, launch comms, and supplier management, as well as reporting and strategic planning workshop to explore future opportunities on completion.
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![Long Acre Advisory Logo]()
Long Acre Advisory: New identity and website design
Business advisor Lisa McNulty needed a look to match her style and approach. We brought together the a new design identity, website build and copywriting, all in six weeks.
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![Gerri Hansen workshop facilitation]()
thisisnessie: brand strategy
ThisisNessie are a kitchen table success story, yet had never defined their brand story. As an artist led business they needed to keep to their core but define their values, positioning and purpose. Work included a Brand Sensory and development workshop and strategic consultancy.
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![Ridgeview retail shop]()
ridgeview: interiors & CX
Ridgeview’s shop and tasting room needed to be brought up to date with their new brand palette. Work included design and project management of the reworked space, including new graphics and additional merchandising space as well as refreshed uniforms.
kind words from our clients
“Our team is working with Gerri because she takes the time to understand you as individuals and as a team. She is a great listener and is able to pull together lots of personalities into a single voice and promise. We were thrilled to see our strategy come together after her brand development workshop. We felt like she had managed to bring our vision to life and really captured the spirit of our business in the proposition. She is a pleasure to communicate with and diligent as a partner.”
— Amy Blackwell, Partner, Acorn Capital Advisers
“We worked with Gerri on a brand heart exercise and could not have been more impressed. Gerri's ability to put everyone in the room at ease and encourage them to engage with the process was superlative and the results are a testament to that effort. I highly recommend Gerri to any business or individual looking to clarify their brand positioning or improve the way it is communicated.”
— Duncan Maclay, Founder, ThisisNessie
“Gerri’s design concept for the Ridgeview Winter Wine Garden beautifully captured the essence and quality of our brand, and her dedication to deliver it on time and under budget was exceptional. Her design and project management skills in overseeing the refresh of our shop and tasting room has resulted in a much needed rejuvenation of our brand experience, brilliantly incorporating our brand story whilst also ensuring we maximise the space for retail merchandising and events opportunities. Lastly, Gerri’s delivery of a propositional planning workshop ahead of a major building project helped to align a number of key stakeholders and set us on the right course for success before we broke ground, she facilitated the workshop wonderfully and ensured that all of our voices were heard and ultimately united in a proposition we can now take to market.”
— Tamara Roberts, CEO, Ridgeview
“I am so unbelievably blow away by the work so far. For someone who has been in the business for nearly 13 years now I have never felt so much clarity on the brand, how each property plays its part, a positioning that provides guard rails to move and develop within.”
— Stephanie Hall, Group Director of Sales & Marketing, Exclusive Collection
“Working with Gerri was a breath of fresh air. She joined our team at a time where we had an urgent need for support across a variety of workstreams; she hit the ground running and with great purpose – she had a remarkable impact in a very short time and I found her marketing knowledge and input to our brand experience and planning challenges invaluable. ”
